Cinema Tv
Channel Name: Cinema
Tv
Launched:
June 1, 2012.
Owned by:
No data
Country:
India
Broadcast area: India
Network:
No data
Headquarters:
Mumbai
Sister channels:
No data
Language: Hindi
Satellite:
IS-20 Downlink Frequency: 3790.00 MHz Polarization: Horizontal
Video PID:
101(HEX) Audio PID: 102(HEX)
Symbol Rate:
7.2 Msps FEC-3/4 Technology --- MPEG-4/DVB-S2
Email:
info@cinematv.in
Website: http://cinematv.in/
Cinema TV is a 24x7 Hindi Movie channel
that caters directly from a city viewer to the remote village viewer. We as
television viewers likes to watch TV in the living room but a huge mass still
watches it on Nukkad and chaupals, where the TV shop still plays 'Sholay' while
serving the hot tea. Our aim is to show the blockbusters of not only of today's
era but also of the yesteryears. Films like Gopi of Dilip Kumar or Wardat of
Mithun Chakraborty and even Dil Chahta Hai of today's generation makes a unique
cusp of good film bank on the channel.
Cinema
TV is entering the highly competitive Hindi movie genre, which has
well-established players such as Star Gold, Zee Cinema, Max, UTV Action and the
recently launched Movies OK, among others.
Hitesh
Sabharwal, CEO, Softline Creations is unperturbed by the competition as he
shared, “The concept behind launching a new movie channel is that cricket and
movies are two staple diets of Indian viewers. Though there are other players
in the market, we will sustain in this cut-throat competition as we are
creating a bank of movies and promoting appointment viewing amongst our TG.”
The
channel’s USP is summed up by the brand tagline ‘Har cheez ka sahi waqt hota
hai’ (There’s a right time for everything). Sabharwal explained, “The tagline
relates to the fact that on Cinema TV, every movie has an appropriate time to
be watched. We will categorise the movie as per timings for our different
audiences.”
For
promotions, the channel has roped in comedian Raju Srivastav as brand
ambassador. Conventional medium such as print, television, cinema and outdoor
is being used by Softline Creations to spread awareness about Cinema TV....Wikipedia
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