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Star Jalsha
Channel Name: Star
Jalsha
Launched:
September 8, 2008
Owned by:
21st Century Fox
Country:
India
Broadcast area: India
Network:
no data
Headquarters:
Kolkata, West Bengal, India
Sister channels:
STAR Sports, ESPN India, STAR Plus, STAR Movies, STAR World, STAR Vijay, STAR
Utsav, Life OK, STAR Gold, STAR Pravah, Fox Movies Premium, Asianet, STAR
Cricket, Movies OK, Fox Sports, STAR Sports 2, Jalsha Movies.
Language: Bengali
Website:
http://www.starjalsha.com/
Star Jalsha (Bengali: স্টার
জলসা),
is India's leading Bengali General Entertainment channel by STAR TV and Fox
International Channels networks.The channel, launched on September 8, 2008
offers an array of programs in different genres with its brand philosophy being
"Cholo Paltai" (Lets change). After being the numero uno Bengali
channel for the last three years, Star Jalsha recently had a brand makeover on
17 June 2012 with a new logo and packaging. The channel has time and again
proved to be the ultimate destination for Bengali entertainment with
differentiated programming and premieres of latest Bengali movies.
The Jalsha
difference: The channel was launched with its brand philosophy
"Cholo Paltai" (Lets Change) and it telecasted shows with fresh
storylines, talented actors and soulful music. The channel was an instant hit
with the youth for its refreshing look and feel and slowly became a brand of class
and excellence in West Bengal. A music video (Cholo Paltai... aaj jalsha shuru
notun bangalir) composed by Pritam was used to launch the channel which was a
first for any Bengali channel. The initial line up of shows during the
inaugural month were a mix of soap operas, romantic shows, chat shows,
mythological shows, suspense thrillers and latest Tollywood movies. The channel
was launched with grandeur. All the shows telecasted on the channel were made
with a bigger budget, big sets which made it a class apart from its
competitors. Veteran actor Victor Banerjee made his Bengali television debut
with the serial Bandhan. Leading Bengali film production company Shree
Venkatesh Films, for the first time, produced shows for the channel. Star
Jalsha roped in National Award Winning film director Rituparno Ghosh to host a
celebrity chat show called Ghosh and Company. The channel since its launch has
produced some of the best television serials which gave a new meaning to
Bengali entertainment.Some of its most popular shows include the romantic drama
Ekhane Aakash Neel, mythological drama Durga, family drama Ogo Bodhu Sundori
and Bou Kotha Kou, musical Gaaner Opare which was made to commemorate the 150
birth anniversary of Rabindranath Tagore among others.
Channel revamp:
The channel recently went in for a brand makeover after three years with a new
logo along with new shows and movies. The announcement for the same was made
through a one day fictionalized event called Cholo Paltai(Let's change). After
the revamp,the channel has not only got a new logo but also a brand new look,
montage and packaging. The channel is expected to implement changes in the
current storyline of its existing shows to keep up with its brand image. It is
also launching new shows like Aanchol, based on the life of weavers in Bengal
and Care Kori Naa a college based love story[2] along with the world TC
premiere of the hit Bengali movie, 100% Love featuring– Jeet and Koel Mallick).
The channel has also got a brand new website, fan pages on Facebook, YouTube
and Twitter.
Movies:
The channel telecasts latest Bengali movies every Sunday. It has premiered some
of the biggest and the best movies from Tollywood like Royal Bengal Rohosyo,
Iti Mrinalini, Rang Milanti, Baishe Srabon among others. The latest movies are
shown under the World TV Premiere property of the channel. The channel recently
premiered the Hindi superhit movie, Kahaani, a first for any Bengali channel.
Recent Movie Television Premieres include the superhit 100% Love and Le Halua
Le.
Jalsha Movies:
Inspired by the success of Star Jalsha, Star network launched a 24-hour movie
channel in December, 2012. The first film to be telecast in this channel was
Awara. Dev became the brand ambassador of this channel.
Special Shows:
The channel has also organized events and programs for special occasions in
West Bengal. The channel telecasts a special show for Mahalaya every year. Last
year, the channel roped in one of the biggest Bengali heroines Koel Mallick to
portray the role of Durga in Durga Durgotinashini, the Mahalaya special
program. The channel also hosts its annual in house award function called Star
Jalsha Poribaar Awards, the Bengali version of STAR Parivaar Awards and the
Star Jalsha Entertainment Awards which awards the best in Bengali movie,
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