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Star Plus
Channel Name: Star
Plus
Launched:
21 February 1992 (as Star TV), 17 April 1996 (as Star Plus)
Owned by:
21st Century Fox
Country:
India
Broadcast area: India
Network:
STAR India
Headquarters:
Mumbai, Maharashtra, India
Sister channels:
STAR Sports, ESPN India, STAR Plus, STAR Movies, STAR World, STAR Vijay, STAR
Utsav, Life OK, STAR Gold, STAR Pravah, Fox Movies Premium, Asianet, STAR
Cricket, Movies OK, Fox Sports, STAR Sports 2, Jalsha Movies.
Language: Hindi
Star Plus is a Hindi-language general
entertainment television channel based in India. Star Plus channel is part of
21st Century Fox's STAR India network's bouquet of channels. Staying true to
its renewed avatar, Star Plus' programming comprises a variety of shows that
appeal to a wide and varied audience base. The shows include a mix of family
dramas, comedies, reality shows, shows on crime and telefilms. The channel is
also distributed worldwide by Fox International Channels, subsidiary of 21st
Century Fox.
History:
Previous logo from 1 July 2001 to 13 June 2010.
When
it was first launched on 21 February 1992, Star Plus was an English-language
television channel showing international content from the U.S., the UK and
Australia, with Zee TV being the Hindi-language channel.[31] However, after
STAR (subsequently acquired by News Corporation) ended its relationship with
Zee TV, Star Plus was transformed into a Hindi-language channel, with STAR
World becoming the network's English-language channel. But competitors like Zee
TV and Sony Entertainment Television were in the lead, and Star Plus struggled
to survive with shows like Kora Kagaz and Saans. Star Plus found tremendous
success in 2000 with the telecast of Kaun Banega Crorepati which gained mass
popularity and established Star Plus as the highest rated entertainment channel
in India.
In
2000, the company's CEO Sameer Nair and programming chief Tarun Katial
introduced a number of new shows, which helped to solidify the channel's
position as the leader in the Hindi general entertainment space.
On 1
July 2001,Star Plus revealed It's first logo,a rectangular box colored navy
blue and white,consisting a star in a square and Star Plus written in the rest
of the rectangle. A voice says "yeh hai star plus".The color is a key
component of the channel. Star Plus ended showcasing this logo on 13 June 2010.
On
13 June 2010, following the STAR Parivaar Awards, Star Plus revealed it's
second logo,a ruby and white coloured star and Star Plus is written under the
star.A voice says"rishta wahi,soch nayi".The color is a key component
of the channel.
Star
Plus HD, along with Star Gold HD, Star Movies HD and Star World HD, was
launched on 15 April 2011. Star Plus HD carries the same schedule as the SD
feed, but with different commercials. Star Plus HD was set to launch in both
the United Kingdom and Ireland by the end of 2011,[33] but it was delayed until
5 July 2012.
Star Plus on
iPhone, iPod Touch and iPad: Star Plus launched the Star Plus iOS
app for Indian Market only for the iPhone, iPod Touch and the iPad, becoming
India’s first general entertainment channel to make an entry into the mobile
device space. This initiative will make entertainment content available
on-the-go, allowing viewers to access their favorite shows on demand.[35]
International
Variation: Star Plus has local versions showing a mix of local
programming and standardized Star Plus programming.
For
Star Plus in the United Kingdom, visit: Star Plus (UK and Ireland)
For
Star Plus in the United States, visit: startv.com.....More >>
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